Football like most things in society is getting too expensive. I can see this from a range of perspectives. Loyal fans struggling to make incomes stretch in an environment of high inflation. Few of us live in a vacuum and football is something that has to be considered amongst our many other priorities; incremental annual increases year on year are effectively pricing out many fans and we are seeing the ongoing gentrification of our fan base. In many ways as a club we are behind the trend in this process.
On the other hand we must acknowledge the excellent stewardship of the club, record income - in part driven by ticket sales - is being ploughed back into the club and funding a cycle of success; evidenced by the North Stand development and our sustained commitment to building the best squad in the league. Increases in ticket and season ticket costs are not funding dividends for our owners but are being invested back into the club. We would do well to remember that our heroes on the pitch earn obscene amounts of money.
Personally I will renew, but for some it will become more and more difficult to justify the sums required to follow our team. Our owners do a fabulous job, but they’d do well to remember the social dynamics of our fan base… millionaires we are not, but you cannot put a price on loyalty and they‘d do well to remember this…. As we continue to grow and develop the club we absolutely need to take the fan base with us and not marginalise them by pricing them out.
