You need a strong domestic market to make it sustainable. The Premier League has the biggest overseas TV rights by miles, and even they get half of their TV income from domestic rights. And the big money comes from selling rights in rich countries. Someone said on the other thread that some Saudi clubs (actually one) get 40,000 at home games. And yes they do, but they're paying less than 10 quid a ticket. That's the difference between getting a few hundred grand per game and Arsenal's 3 million per game. It's the same with TV rights. I live in a developing country, and I can get all of European football for 10 quid a month. In the UK, I'd be paying maybe 60 quid. So no, I think they do need the European, North American and rich far-East market to make it work.