Speaking to somebody involved recently; yes 100%, the campus will be a 7 day a week venue. Whether its football or concerts.
And both will work hand in hand.
Someone up for a gig may stay in the hotel and kill the afternoon by doing the city tour.
Someone may hang about after a game to attend a concert.
But at the mo, my guy said,”we almost have to pay people to head out east of the centre”
The comparison was with fulhams new stand the fulham pier that is there now. Its a bit different strolling along the thames than the canals in mcr
But…. The club are actively buying up any land that comes up for sale in the strip between the centre and the etihad. Though i know thats no secret