I take your point.
One thing that annoys me about Eddie is the all your eggs in one basket way he puts cards together to justify a PPV. Take the example you used of the recent AJ card with Selby, McDonnell and Groves on the undercard. A few years ago on Sky before Eddie took over, that card could've been spread over 2 separate weekends. Selby v Hunter was a big fight in it's own right probably bigger than AJ's for a keen boxing fan, McDonnell's fight wasn't the most competitive but he deserves an easy ride after his recent travels and Macklin v Rose was a real trade fight as they say. Eddie's desire to dupe the general public and earn big bucks for him and AJ is fair enough - that's his job but Sky need to look at the bigger picture and realise that boxing fans are drifting away from them because they rarely put on a decent card outside of Eddie's mega PPV fests. It's not so long ago that they used to have Friday Fight Night most weeks with a really decent fight headlining.
Casual fans who buy PPV events pay little attention to the undercard and so there's no process by which new fans of the sport can be drawn in organically over the weeks and months of the boxing season watching good quality fights 2 or 3 times a month. They just wait for AJ's next PPV and if he gets bombed out a few fights down the line then those fans are lost to the sport cos they love AJ not boxing.