Those fans that don't go.......I know of thousands of fans who can no longer go, due to the cost's and difficulty in getting tickets. This does not only apply to City I might add. There are a considerable number of fans who want to go.
What an incredible thing it would be for Sheik Mansour to complete a very high capacity stadium, that had incredible corporate facilities but also 10,000's seat available at reasonable cost to the fans who are now priced of watching the club they love.
On the Nike deal....how do you think Nike or any other manufacturer price up a sponsorship deal>? Units sold that's how, hence why are deal is considerably less than the rags, Liverpool and even Arsenal. You put an extra 10,000 people in the stadium each week, some of those fans are going to buy kit/merchandise, that's going to raise the income from Nike considerably.
Watch West Ham's next few sponsorship deals, they will be considerably higher than of recent, why, 60,000 punters every game and playing in the Olympic Stadium, not the sh1t hole that was Upton Park.
Re the Etihad deal, I think you will be shocked in a few weeks time, Etihad are utterly overjoyed with our deal and there will be a very serious increase in that deal pending.