recruitment cost us a lot. you need to keep adding to squad every year, new blood, to shake things a bit and not go flat. you also need to add more good players than mediocre/bad/flops. no club has perfect transfer record of only big hits, but look at the rags and their spending over 10 years and you will see what more bad transfer than good ones do to you over a longer period.
not many clubs spent more on transfers than rags, but spending is not getting them out of their rot if they spend it as badly as they did generally.
80m Maguire, 60m Mount, 85m Antony etc.
we need to find our way back to sign the next Ederson, next KDB, next Rodri, next Walker, next Mahrez, instead of being content of getting Phillips, Nunes and ok squad players like Kovacic, Doku etc.
when Aguero left we wanted Kane. we didnt get Kane did it with false 9 but then we went in for Haaland. we need this mentality back for transfers.
if we need someone like Musiala or Wirtz we need to go for them. if they cannot be signed are we ok with someone in similar position from Wolverhampton?
selling or letting players go is one thing, replacing them with just as good is another thing. Mahrez, Alvarez, Palmer. who replaced them?