At our meeting yesterday, the club accepted that the Madrid match day membership sales were a mistake.
They made the case that they followed the same criteria as Madrid last season and interestingly, that we have never had match day qualifying criteria based upon attendance - any that has existed has been solely due to security. That said, me and a few others pointed out the obvious about Bayern sales, and the general demand for match day sales all season. Appreciate that none of this solves what happened.
Nonetheless, we have agreed to work with the club to develop an approach to match day tickets qualifying criteria.
Whilst we have some to do that, there is the potential that the FA Cup Final and Champions League Final (if we get there) could go down to member sales. In reality, it’s highly unlikely that United will go to match day members. However, to avoid a similar problem to Madrid, they have asked us to put some options forward pretty quickly.
Happy to hear everyone’s views. The way I see it, we could:
• Leave as it is
• Base it on ticket points
• Base it on attendance in the FA Cup
• A blend of the two above
It may be too complicated, but I would base it on FA Cup attendance first (trying to replicate cup scheme membership for season ticket holders) and then have points brackets within.
Edit: Also worth adding that our number one priority, is to add a point around not being eligible for a ticket if you buy membership after the game has been pulled out of the hat.