Sport is an afterthought now, sporting occasions are like outings for people who want to say they've been there and many don't even care about what they are watching.
Take the London Olympics, people were bidding on tickets for events they didn't even know they were bidding for, they were in effect bidding for an Olympic ticket so they could Instagram or poke it on Facebook.
I don't even believe I am being cynical when I say that this Womens Euro thing will slump back to mediocre WSL attendances because the attended wanted to go to the particular event rather than support the sport in general.