They will sell it to fans the same way they do in America. Its not a cap to enforce profits, its to stop one team winning all the time. Those greedy players make too much anyway, theyre why orices are so high! They just want to increase the competitive balance, if by coincidence they also turn the clubs into profit machines then I guess that's a happy accident...I just hope the football fans all make a stand, like with the super league.
There is a concerted effort to americanise the sport. Not to make it better, but to make more money.
These people don't represent me, or my view of what football is.
I would sooner see the game disappear than have it turned into a dancing bear for greedy owners.