There is more to this issue than just price increases. For me, and just as important, is the allocation of away tickets for SC holders and the distribution of home tickets to what appears to be anyone who has a YT channel regardless of who they support. I have seen videos of that daft Chelsea woman celebrating Madrid winning in our end, how the fuck does she get a ticket, some rag influencer who I have never heard off celebrating the Madrid goal in our end and other videos of Madrid fans in our end. Now either someone at the club is complicit in these people getting tickets, there is a touting system in operation which, given that the seats are easily identifiable should be closed down or the whole loyalty system / points / previous match day history is being abused, again with the help of club staff. What has happened to stewards ejecting away fans from home areas. All these vloggers etc who have no connection with the club whatsoever should be banned from coming anywhere near the ground and anyone found to be selling them tickets should have their accounts blocked. The club and the connection with the fans is becoming worse and worse all for the sake of a few additional likes on social media.