FanchesterCity
Well-Known Member
The notion of letting everyone in for free is a bit extreme, but I think they were illustrating the point that ticket revenue is a relatively small amount of overall revenue, and most of the top clubs could actually afford to let people in for free without worry (FFP and shareholders apart).
However, Season Ticket Sharing is something that can increase revenue (effectively two fans share the same seat each attending only 50% of the games).
The reason this can increase revenue is ONE fan will only buy one fans worth of mechanise, two fans will buy two fans worth. This is one of the reasons that clubs don't go 100% season ticket (putting regulations to one side). It's not effective for the same 47K to keep showing up, it's far better to have more individuals showing up and thus buying more merchandise. 'Tourist' fans spend more. That's the long and short of it. I won't be buying a scarf or shirt each time I visit, a tourist fan probably will.
Whilst it's not practical to let everybody in for free, we do see steps being taking by many clubs, including City, to attract fans to less prestigious games like the League Cup early rounds etc. It's quite clear they NEED to reduce tickets prices to attract fans, and finding the optimum price point is a complicated science. Should we struggle to fill our new 60K capacity in a couple of years, City will be forced to re-evaluate ticket prices.
50K fans @ £40.00 per ticket = £2M
60K fans @ £30.00 per ticket = £2.1M + 10,000 more food, drink and merchandise customers.
If we DO fill the 60K, then its a moot point.
However, Season Ticket Sharing is something that can increase revenue (effectively two fans share the same seat each attending only 50% of the games).
The reason this can increase revenue is ONE fan will only buy one fans worth of mechanise, two fans will buy two fans worth. This is one of the reasons that clubs don't go 100% season ticket (putting regulations to one side). It's not effective for the same 47K to keep showing up, it's far better to have more individuals showing up and thus buying more merchandise. 'Tourist' fans spend more. That's the long and short of it. I won't be buying a scarf or shirt each time I visit, a tourist fan probably will.
Whilst it's not practical to let everybody in for free, we do see steps being taking by many clubs, including City, to attract fans to less prestigious games like the League Cup early rounds etc. It's quite clear they NEED to reduce tickets prices to attract fans, and finding the optimum price point is a complicated science. Should we struggle to fill our new 60K capacity in a couple of years, City will be forced to re-evaluate ticket prices.
50K fans @ £40.00 per ticket = £2M
60K fans @ £30.00 per ticket = £2.1M + 10,000 more food, drink and merchandise customers.
If we DO fill the 60K, then its a moot point.