Prestwich_Blue said:
People blaming FFP or Sky don't get it. The blame lies with (mainly) the clubs and then us fans.
Ticket revenue only forms a small part of the revenue stream for the big clubs. Less than 15% in our case and that includes corporate & hospitality income. So a 10% increase in ticket prices represents just over a 1% increase in total revenue and even less than that in the case of the ordinary match going fan. So it's completely insignificant in the wider scheme of things.
But clubs now see it as a revenue stream that needs to be maximised and so they apply economic theory to it. The Glazers were the first to do this. There are two core economic principles that apply, which are supply-and-demand and price elasticity. Put together, these can be described as price optimisation.
The law of supply and demand says that the more scarce a commodity is, the higher the demand (and therefore the greater the price that the supplier can demand). Price elasticity measures how sensitive demand is to a change in price. A commodity described as 'price inelastic' is one where demand is not significantly impacted by price increases. Football is relatively price inelastic and the Glazers put up prices to the point where demand just started to fall below supply. Obviously supply in football terms is pretty fixed so one side of the equation is taken care of.
There are 47,000 seats at the Etihad currently (although that's going up soon) but we're already used to away fans not taking their full allocation and not even selling the one they do take.
But we're also to blame as unless we demonstrate that there is a price level at which we are not prepared to buy tickets then the club will never know when the tipping point has been reached. We've done that for away games but are we prepared to do it for home games?
I don't think you can discount the entities that control the game, though. The PL and UEFA want a profitable game and their farcical fair play rules are impacting owners' thoughts in how to guarantee they pass these rules. If the penalties weren't so ridiculously punitive, then our owners may possibly have taken a more leisurely route in increasing match ticket prices, because as much as we all want cheap tickets, they were not comparative with similar clubs in the league (or even Fulham for that matter) and increases were inevitable. FFP has given the club an excuse to make the move now and to deflect some of the blame.
When Sheikh Mansour took over, he stated his aim that he wanted us to become self-sufficient and profitable and we all applauded that, but to do that means you have to be ruthless. Once the matchday ticket level is found, and the stadium expansion is completed, they'll turn to season ticket holders and do a similar exercise (some are already affected) - or maybe they'll take the policy that regular matchday goers are too important and live with having the STs at the cheaper end when compared to the other leading PL teams, I live in hope.
The argument about keeping match day tickets low is interesting. If they're too low that everyone can afford them, then they'll sell out too quickly and City will reckon they've missed an opportunity. Too high and they'll not sell out at all. Personally I think we'll still have sellouts for all our games, but there'll be plenty of empty seats - we'll just have to wonder WHO bought those seats?
The biggest disappointment for me is the lack of options for our ever-growing diverse fan-base and the kids prices (I don't have kids in that price range anymore so not being selfish). How about a season ticket that covers just weekend games (with mandatory FA Cup home games) for those with youngsters who can't make night games or "buy one get one free" for kids tickets. Where's the ST for weekday night games (with mandatory home cup games) for those with weekend jobs. Finally, some sort of increasing discount scheme over a season - £57 might be expensive for one, but if your next CAT A ticket is £52, then £47, then £42 we can cater for the occasional one-off tourists AND those who only want to buy whenever - still high but rewards loyalty properly. C'mon City - be creative! Just adding another loyalty scheme for twattering means nothing to most of us.
Personally I'll always find a way. This year my son went from U16 to 17/18, so I compensated by dropping from platinum to gold. Next year I'll find something to cut - who needs THREE meals a day when you can have two?