Asahi Super Dry 0.0% named as club’s Official Training Kit Partner

Dropped the Super Dry from training kits but is still on the banner for Peps interview on City’s website
Super dry (the clothing company) will be secretly gutted we’ve dropped it from the training tops. All this was to bring attention to them. They have absolutely fuck all chance if this goes to a court case. They’ve highlighted the fact their name is on our training tops. Which they wanted. Hoping people might think it was their brand. And now it’s not there stupid fuckers
 
Need to encourage all City fans worldwide to boycott the trampy Superdry clothing brand.
 
It isn't when the company was founded that counts, its when the Trademark was registered.
SUPERDRY. is a trademark of DKH Retail Limited. Filed in July 9 (2014), the SUPERDRY. covers Clothing, casual clothing, formal clothing, sportswear etc

Asahi Super "Dry" filed 1988 in some countries. Abandoned in many.

They have been hounded in some territories including the UK

https://www.ipo.gov.uk/t-challenge-decision-results/o24604.pdf

GOOD THINGS HAPPEN WITH ASAHI SUPER DRY​

Application Filed: 1999-06-15 but abandoned...
 
SUPERDRY. is a trademark of DKH Retail Limited. Filed in July 9 (2014), the SUPERDRY. covers Clothing, casual clothing, formal clothing, sportswear etc

Asahi Super "Dry" filed 1988 in some countries. Abandoned in many.

They have been hounded in some territories including the UK

https://www.ipo.gov.uk/t-challenge-decision-results/o24604.pdf

GOOD THINGS HAPPEN WITH ASAHI SUPER DRY​

Application Filed: 1999-06-15 but abandoned...
So why have SuperDry come after City & not Asahi?

What's our sponsor's branding got to do with us?
 
Superdry is in deep financial trouble, spoke to someone today in the fashion industry who said they are pretty much finished as a brand.
 

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