What does this have to do with Islamism?
You see, this is what we need to be doing, so that it benefits both sides of the arguement, so that when people are demonising the actions of IS, busy see you next tuesday's cannot bleat about 'Islamophobia' because we're debating Islamism, unless people are upset about 'Islamismophobia'.
Naturally on the same issue, those who criticise Islam in an entirely different debate by citing the actions of IS as an example of Islam as a whole, need to have it pointed out that IS are Islamists, not Islamic, despite what they choose to call themselves. The debate about Islam and its influence, importance or relevance on non-Islamic societies is a debate for another day. IS is all our collective focus now, those murdering Islamist bastards.