I love these people who say "City Matters should do something" as though all we have to do is mention it and the club will say "Oh yes. We'll do that then".
Of course we care. What would you like us to do that would guarantee they reduce them? Hold the board hostage and threaten to kill them one by one? We are charged by our owners with being financially self-sufficient. One thing the club could do to increase matchday revenue is get rid of the cheap tickets and do what Liverpool and the rags do, which is charge one price per block whoever we play. I'm sure that would be warmly welcomed across the board (and yes, I'm being sarcastic). We make operating losses that have to be offset by our sales of players so if you want cheaper tickets we could sell players like KDB to subsidise that. Is that really what you want?
I've said numerous times on here that the club's action in continually raising prices is counter-productive, short-sighted and may well impact future attendances. I've told the club that. Not sure what else we can do.