This award is for individual achievement , Alavarez & Haaland both achieved more than Messi , there is a team award which Argentina competed against us and we won that as well , this award is a popularity contest always has been , poster boys FakeRonaldo and Messi have won it because they are the most bankable asset for football world wide
Neither of these two will win it again and Haaland is the next huge asset , his time will come , this years award was a joke it wasnt judged on individual achievement it was an award for a farewell to a player by dewy eyed journalists remembering a player at his peak.