I think our owners wish to run the club in a business like fashion which means paying what they deem to be acceptable prices to win trophies. Not paying what the fans want them to pay, we have carried on negotiating for most of our targets and bought them in recent years, a few like Pogba we have walked away from.
I think our owners want the club to be a winner club. Otherwise they would've hired big Sam, Koeman or have kept Pellers instead of chasing Pep for years and they would never spend the money to bring players like Yaya, Kun, Silva and others.
But something changed in the past few years, something changed from bringing players who were deemed impossible to bring according to our status 8-10 years ago to haggling over a few quids on main transfer targets and settling for what we can.
Pep doesn't have a magic wand to win titles with whatever we throw at him. He needs first class players. We're wasting his time and owners' money if we're unable to get him his main targets and have to settle with what we can.
I understand the difficulty in signing Neymar, Mbappe but I don't think they'll be happy if we miss out on main LB targets when we have no LBs, settle with what we can and lose the league and look poor in Europe.
I think the owners in Abu Dhabi have invested in this club to make it number 1 in PL and a serious challengers to clubs like RM in Europe.
Like PSG are doing.
And in the long run, when you become a winner, your brand value and revenues increase and you become less and less dependent on owner investment. The club becomes a more profitable business and that will make owners happy.
Is this so hard to understand? Clubs like Real Madrid and Bayern have huge commercial revenues because of their success. And they don't depend on owner investment. Take a moment and read this:
https://www2.deloitte.com/mk/en/pag...articles/deloitte-football-money-league2.html