How do you work that out? The guys who run this site make money out of it, not a lot but enough to keep it going and I hope a little more.
Same as a number of Youtube fan channels but Shotglass Media the owners of Blue Moon Rising TV and others are in this for different reasons.....
"Shotglass Media’s goal will be to create “innovative digital experiences” through funded content, sponsorships, and digital advertising for brands and their fans, predominantly in the food and sports niches. In addition to new programming, Shotglass will continue to develop current FMUK brands such as the
Munchies YouTube channel (co-produced by
Vice Media), as well as football (aka soccer) channels
Full Time Devils,
Chelsea Fans Channel, and
Blue Moon Rising."
In other words, the "authentic" voice of fans is used by a corporate as yet another way to make money. This isn't akin to this forum, or buying a season ticket, or a pint at the Summerbee bar.