Haha! You gave me a temporary ban for wumming after that post!
No harm done, but I'm glad you can now see everything I posted that night was 100% genuine.
Great news for City. Every club wants to get exposure in the huge Chinese media market. What better way to guarantee that than to partner up with a state sponsored media giant?
It's important to remember that because of very loose IP and trademark law in China, it's very difficult to make money from selling shirts. It might be cliché to say, but genuinely there is a huge market for counterfeit shirts in China, far bigger than other developed economies.
So where's the value in having a presence in China? The 2 billion people. The rapidly expanding middle class. The mass media that reaches them. Brands wanting to expand in to China will be killing each other to try to be associated with City because of this.
Our new shareholders have a vested interest to generate the most exposure possible in China for City and our partners. The best way to do this is mass media. They dominate mass media in China, so the potential exposure this deal will give us is immeasurable.