Li, 46, has been dubbed by many industry insiders as "China's Rupert Murdoch" for orchestrating several high-profile deals with the potential to bring far-reaching changes to the mainland's media landscape.
In 2009, Li founded CMC, an investment fund that attracted capital from the likes of China Development Bank and SMG when he was president of the media giant that controls Shanghai's major television and radio station.
CMC was catapulted into the international limelight in 2012 when it partnered with US entertainment giant DreamWorks Animation to build a 20 billion yuan theme park in Shanghai.
CMC is also a shareholder of Caixin Media, one of China's most influential print media groups, Star China TV and Television Broadcasts China (TVBC), a joint venture set up by TVB, SMG and CMC to help the Hong Kong broadcaster explore the mainland market