This third kit is an utter and complete atrocity. I collect shirts and actually don't mind a lot of the more out there designs that you will see on thirds (ours and others.)
But this is just completely stupid and incoherent from a design standpoint. You don't have to be Villa Talk's resident graphic designer to see that!
Vertically:
Man City
Etihad
Airways
All in different sizes and fonts. Ordinarily the sponsor design is fine but for some reason adding the "Man City" above it just blows it up. Club crest centered in place of that and maybe a little larger? Probably look good.
Oh well whatever. I'll probably still buy it because I always get all of ours and I guess I can't miss out on the ugliest one in a generation.