City’s New Kits

[blue b4 the moon]

Never understood why they don't have a kit design competition on the City website and then narrow it down to say 10 entries and let the fans vote for their favourite.

Because there's a big team at Puma who produce crap designs for numerous teams and they'd be out on thier arses.

 

[Bluesince1979]

White shorts with the home kit mate?

Yep

 

[Gray]

Has somebody driven a quad bike over the left hand one?

 

[urban genie]

Never understood why they don't have a kit design competition on the City website and then narrow it down to say 10 entries and let the fans vote for their favourite.

because Puma pay us and as such they have the right to decide the design

 

[Deleted member 77198]

Oi, City, Puma, listen up, look at this…



Do a proper City light sky blue version of this with Puma logos down the arms where the Kappa ones are… with the new badge and Etihad sponsor it will be one of our greatest ever kits.

That is all, as you were!

 

[Deleted member 77198]

This is how you end up with Boaty McBoatface

And a load of Rags and Cultists voting in a new red home kit for us. Haha

 

[Bluesince1979]

Oi, City, Puma, listen up, look at this…



Do a proper City light sky blue version of this with Puma logos down the arms where the Kappa ones are… with the new badge and Etihad sponsor it will be one of our greatest ever kits.

That is all, as you were!

With puma logos down the side? Fuckin terrible. Would look like a knock off tracky from ashton market

 

[dronefromsector7G]

This is how you end up with Boaty McBoatface

We couldn’t possibly do any worse than that away kit. That should be called Shitty McShitface

 

[Bluesince1979]

Bit of insight on to how the kit process works.

Puma will come up with 3 designs on each kit and then over discussions with the club will pick the chosen one. But the vetting and designing process is very much weighted towards puma so its there choice really.

Puma pay us £40m a year to design and make our kits and its a MASSIVE loss leader. They wont get anywhere near that back.
So to maximise the return they have to be responsible for kit design , so its on their toes, no one elses.

The third kit is totally directed towards under 12s. Grown ups shouldnt really like it. I showed my 7 and 10 year old next seasons kit and asked them which one they wanted and they both shouted “THIRD KIT”!!
A tiny sample of the market i know but gives an opinion.
Some of the most lurid, garish third kits we have had that have not been liked on here have been the best sellers.

Other kits are aimed at under 18s. By far the biggest purchasers.

Suggestions that ‘fans’ should have a say is a moot point.
When polls are taken for new kits we would pick a variation of ‘plain, blue, white rounded collar’ EVERY time. There has to be variation, other wise they dont sell.
Puma/City know that this seasons kit will never be matched in sales, until such time has passed they can release something similar.

Off track but we are by far the fastest rising club in shirt sales in asia (biggest market) , steadily catching up with the istree clubs. Slowly but surely.
So with continued success and decent enough kit designs, the sales will continue to rise.

Arsenal absolutely own africa when it comes to shirt sales and no one will touch them.

So yeah… i know we still have to look at these kits, and although we might hate them, its all about sales and us lot really arent the target customers

 

[paska]

Bit of insight on to how the kit process works.

Puma will come up with 3 designs on each kit and then over discussions with the club will pick the chosen one. But the vetting and designing process is very much weighted towards puma so its there choice really.

Puma pay us £40m a year to design and make our kits and its a MASSIVE loss leader. They wont get anywhere near that back.
So to maximise the return they have to be responsible for kit design , so its on their toes, no one elses.

The third kit is totally directed towards under 12s. Grown ups shouldnt really like it. I showed my 7 and 10 year old next seasons kit and asked them which one they wanted and they both shouted “THIRD KIT”!!
A tiny sample of the market i know but gives an opinion.
Some of the most lurid, garish third kits we have had that have not been liked on here have been the best sellers.

Other kits are aimed at under 18s. By far the biggest purchasers.

Suggestions that ‘fans’ should have a say is a moot point.
When polls are taken for new kits we would pick a variation of ‘plain, blue, white rounded collar’ EVERY time. There has to be variation, other wise they dont sell.
Puma/City know that this seasons kit will never be matched in sales, until such time has passed they can release something similar.

Off track but we are by far the fastest rising club in shirt sales in asia (biggest market) , steadily catching up with the istree clubs. Slowly but surely.
So with continued success and decent enough kit designs, the sales will continue to rise.

Arsenal absolutely own africa when it comes to shirt sales and no one will touch them.

So yeah… i know we still have to look at these kits, and although we might hate them, its all about sales and us lot really arent the target customers

I don’t doubt that it’s a loss-making enterprise, but if that’s the case, why are the manufacturers keen to sign these deals in the first place?