Re the sales in Asia, Africa etc., I always wonder how big is that market for sales – everytime you see Africa on TV, people wearing shirts look like they've been donated through second-hand charity clothing donations and in Asia, the market for knock-off shirts is massive... you rarely seem to see the latest 'official' merchandise being worn when you see Asian fans on TV etc.
And, on the design side... the third kit leaked is awful, but tbh, I don't give two shits about that... the home and away I do care about... I want the club/players to look smart – this season's home is a thing of beauty - but the home and away leaked look shockingly bad.. the home especially just looks cheap and nasty - like one of the afore-mentioned Asian knock-offs - it's the line pattern. I get they're making it as a nod to the old shadow striped kit, but when your design looks worse than the decades old kit you're homaging, you've missed the mark by a considerable distance!