City’s New Kits

Bluesince1979 said:
Bit of insight on to how the kit process works.

Puma will come up with 3 designs on each kit and then over discussions with the club will pick the chosen one. But the vetting and designing process is very much weighted towards puma so its there choice really.

Puma pay us £40m a year to design and make our kits and its a MASSIVE loss leader. They wont get anywhere near that back.
So to maximise the return they have to be responsible for kit design , so its on their toes, no one elses.

The third kit is totally directed towards under 12s. Grown ups shouldnt really like it. I showed my 7 and 10 year old next seasons kit and asked them which one they wanted and they both shouted “THIRD KIT”!!
A tiny sample of the market i know but gives an opinion.
Some of the most lurid, garish third kits we have had that have not been liked on here have been the best sellers.

Other kits are aimed at under 18s. By far the biggest purchasers.

Suggestions that ‘fans’ should have a say is a moot point.
When polls are taken for new kits we would pick a variation of ‘plain, blue, white rounded collar’ EVERY time. There has to be variation, other wise they dont sell.
Puma/City know that this seasons kit will never be matched in sales, until such time has passed they can release something similar.

Off track but we are by far the fastest rising club in shirt sales in asia (biggest market) , steadily catching up with the istree clubs. Slowly but surely.
So with continued success and decent enough kit designs, the sales will continue to rise.

Arsenal absolutely own africa when it comes to shirt sales and no one will touch them.

So yeah… i know we still have to look at these kits, and although we might hate them, its all about sales and us lot really arent the target customers
Click to expand...
How many hundred did last year’s MAN CITY monstrosity shift?
 
Bluesince1979 said:
With puma logos down the side? Fuckin terrible. Would look like a knock off tracky from ashton market
Click to expand...
It wouldn’t look any different to the Kappa one. It’d just have a slightly different logo down the arms and a better colour blue.

I wouldn’t give a shit if nobody else liked it anyway, I’d fucking love Puma to do a kit like that.
 
Bluesince1979 said:
Bit of insight on to how the kit process works.

Puma will come up with 3 designs on each kit and then over discussions with the club will pick the chosen one. But the vetting and designing process is very much weighted towards puma so its there choice really.

Puma pay us £40m a year to design and make our kits and its a MASSIVE loss leader. They wont get anywhere near that back.
So to maximise the return they have to be responsible for kit design , so its on their toes, no one elses.

The third kit is totally directed towards under 12s. Grown ups shouldnt really like it. I showed my 7 and 10 year old next seasons kit and asked them which one they wanted and they both shouted “THIRD KIT”!!
A tiny sample of the market i know but gives an opinion.
Some of the most lurid, garish third kits we have had that have not been liked on here have been the best sellers.

Other kits are aimed at under 18s. By far the biggest purchasers.

Suggestions that ‘fans’ should have a say is a moot point.
When polls are taken for new kits we would pick a variation of ‘plain, blue, white rounded collar’ EVERY time. There has to be variation, other wise they dont sell.
Puma/City know that this seasons kit will never be matched in sales, until such time has passed they can release something similar.

Off track but we are by far the fastest rising club in shirt sales in asia (biggest market) , steadily catching up with the istree clubs. Slowly but surely.
So with continued success and decent enough kit designs, the sales will continue to rise.

Arsenal absolutely own africa when it comes to shirt sales and no one will touch them.

So yeah… i know we still have to look at these kits, and although we might hate them, its all about sales and us lot really arent the target customers
Click to expand...
Re the sales in Asia, Africa etc., I always wonder how big is that market for sales – everytime you see Africa on TV, people wearing shirts look like they've been donated through second-hand charity clothing donations and in Asia, the market for knock-off shirts is massive... you rarely seem to see the latest 'official' merchandise being worn when you see Asian fans on TV etc.

And, on the design side... the third kit leaked is awful, but tbh, I don't give two shits about that... the home and away I do care about... I want the club/players to look smart – this season's home is a thing of beauty - but the home and away leaked look shockingly bad.. the home especially just looks cheap and nasty - like one of the afore-mentioned Asian knock-offs - it's the line pattern. I get they're making it as a nod to the old shadow striped kit, but when your design looks worse than the decades old kit you're homaging, you've missed the mark by a considerable distance!
 
paska said:
I don’t doubt that it’s a loss-making enterprise, but if that’s the case, why are the manufacturers keen to sign these deals in the first place?
Click to expand...
It might be a loss making enterprise in relation to the City gear they sell, but Puma will sell many other items just from the exposure of being with City.

I’d never bought anything from Puma before they became our manufacturer; I now have full tracksuits, t-shirts, shorts, trainers, socks etc. for training that I would never have looked for previously. I prefer buying plain Puma stuff than Puma stuff with City branding on.

Even non-City fans will see City are made by Puma because City are everywhere and they might think our kit is decent so they’ll think, ‘I’ll have a look on their website, see what else they do’.

Plus their executives will probably get free tickets for Tunnel Club and their own boxes for every home game and first dibs on big away game tickets and Wembley tickets, free holidays on Abu Dhabi etc.
 
paska said:
I don’t doubt that it’s a loss-making enterprise, but if that’s the case, why are the manufacturers keen to sign these deals in the first place?
Click to expand...

I doubt it too, but wouldn't know. Either way, the deal isn't just to design provide and sell kits, it is a much bigger deal and includes all gear really, as well as general brand awareness and being associated with the club, in later stages of big competitions, images of trophies being lifted, etc. As well as then share prices growing, the more watched and successful the club they have a deal with is. So even if the kit sales themselves don't bring in the money paid to the club as part of the deal, I really doubt overall Puma don't more than make their money back all else taken into account.
 
Psychedelic Casual said:
It might be a loss making enterprise in relation to the City gear they sell, but Puma will sell many other items just from the exposure of being with City.

I’d never bought anything from Puma before they became our manufacturer; I now have full tracksuits, t-shirts, shorts, trainers, socks etc. for training that I would never have looked for previously. I prefer buying plain Puma stuff than Puma stuff with City branding on.

Even non-City fans will see City are made by Puma because City are everywhere and they might think our kit is decent so they’ll think, ‘I’ll have a look on their website, see what else they do’.

Plus their executives will probably get free tickets for Tunnel Club and their own boxes for every home game and first dibs on big away game tickets and Wembley tickets, free holidays on Abu Dhabi etc.
Click to expand...

Was there not someone that wrote a thesis on it a couple years ago, canvassed opinion on here for it etc.
 
You must log in or register to reply here.
Unread Posts

Don't have an account? Register now and see fewer ads!

SIGN UP
Back
Top
✖
  AdBlock Detected
Bluemoon relies on advertising to pay our hosting fees. Please support the site by disabling your ad blocking software to help keep the forum sustainable. Thanks.