I think the point is that while City are flying high on the global stage, we are trying to “retake” the Manchester name for ourselves.
It harkens back to the Tevez poster, which became an international story.
In short, when people find out where I’m from, their first question is often “Do you support Manchester United?” We are trying to fundamentally change that question.
Much of our branding is about being the local team, the Manchester team, the team that embraces & encapsulates what it is to be a Manc. The 0161 is furthering that branding effort.