City announce deal with Wolf Blass wines



http://www.mcfc.co.uk/News/Club-news/2016/May/Wolf-Blass-partnership/1464684353

Commenting on the new partnership, Damien Willoughby, VP Director of Partnerships, APAC at City Football Marketing said: “Wolf Blass is a pioneer in their industry whose commitment to quality, character and consistency echoes our own.

“Our new partnership offers us an exciting opportunity to connect with fans and consumers and we are looking forward to working with Wolf Blass as we both continue to grow in new and imaginative ways.”

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Interesting.....APAC at City Football Marketing ? Wow...huge segmentation
 
Saying ridiculous doesn't disprove it..
Evidence please:-)
Well this can be flipped, prove there are 200 million city fans but all the data to hand with social media and shirt sales would point in the direction of not being that many. Shirt sales wise that would mean less than 1% of the fans buy a replica shirt and on social media around 10% follow them. Other than a head count it would be pretty hard to prove either way I would think though
 
Well this can be flipped, prove there are 200 million city fans but all the data to hand with social media and shirt sales would point in the direction of not being that many. Shirt sales wise that would mean less than 1% of the fans buy a replica shirt and on social media around 10% follow them. Other than a head count it would be pretty hard to prove either way I would think though

Let's get counting then. I am a city fan. So that's one..
 
It looks like City are using the same company as United used when working out how many "fans" we have worldwide. As I understand it, the survey conducted on behalf of United simply asked people which teams they followed in the sense of which ones they might watch on TV. More than one team was allowed and any mentioning United were noted and the numbers extrapolated which meant they arrived at the magical 659 million figure.
 

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