If you can't get your head around it, this might help you?
Other ideas being explored involve fans meeting players in the
metaverse, interacting with one another
and purchasing products that are not available in real life.
“The whole point we could imagine of having a metaverse is you can recreate a game, you could watch the game live, you’re part of the action in a different way through different angles and you can fill the stadium as much as you want because it’s unlimited, it’s completely virtual,” Nuria Tarre, City Football Group’s chief marketing and fan engagement officer, tells
i.
“But also you’re in control of what you want to be watching at that time. There’s not one broadcast point of view, you can look at it through any angle of the stadium. That’s the sky – the limit.”
City hope to fill the virtual Etihad Stadium several times over, allowing fans to watch live games from anywhere in the world
inews.co.uk
Nuria is Chief Marketing Officer and joined the City Football Group in November 2015. Her role encompasses Retail,
Fan Relationship Management (FRM), Brand and Research. Nuria joined CFG after 19 years of experience in the telecommunications, aviation and tourism and leisure industries. Her previous position was as CEO of the biggest ski resort in the Pyrenees, Grandvalira.
www.cityfootballgroup.com
Fan Relationship Management (or FRM) is exactly what it sounds like, MANAGING the RELATIONSHIP with FANS. It is simply Customer Relationship Management, but in Football, so slightly different. Whilst fans are the most loyal of any ‘customer’ (not a word I like to overuse in Football), they are also the group that become disheartened the easiest when things around the club are not as they’d desire; so looking after them is pretty important and it is important to do it effectively.
Fan Relationship Management (or FRM) is exactly what it sounds like, MANAGING the RELATIONSHIP with FANS. It is simply Customer Relationship Management, but in Football, so slightly different. Whil…
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