City extend their partnership with Puma to 2034/2035

eastlandsblue said:
Puma are protecting a brand. And it’s in City’s advantage to stick with Puma, even though Adidas and Nike were sniffing around. And what’s to say, Puma won’t increase it again in 5 yrs
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You'd think they would come up with more than just the occasional nice kit if they value us so much.
 
tolmie's hairdoo said:
Puma facing an 'existential crisis' according to analysts in the business press this morning?

Shares have plunged by a fifth and warnings of a full year loss.

Tariffs hitting them badly and shares fallen by 16 per cent this week.
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Adidas are suffering as well

Adidas shares drop after sales miss expectations, flags $231 million tariff cost​

Published on 07/30/2025 at 06:32 am BST - Modified on 07/30/2025 at 08:34 am BST

Reuters
Share
ADIDAS AG
-9.09%
Stock adidas AG
PUMA SE
+1.04%
Stock PUMA SE

(Reuters) -Adidas shares fell 7.5% in early trade on Wednesday after the sportswear brand's second-quarter sales missed expectations and it warned that higher U.S. tariffs would add around 200 million euros ($231 million) to its costs in the second half.

Highlighting the impact of U.S. President Donald Trump's volatile trade policies, Adidas said uncertainty was holding it back from increasing its annual guidance despite reporting a stronger than expected second-quarter profit.

"We still do not know what the final tariffs in the U.S. will be," CEO Bjorn Gulden said in a statement. Another unknown is the indirect impact on consumer demand if the tariffs cause "major inflation", he added.

Net sales, adjusted for currency swings, rose 2.2% to 5.95 billion euros ($6.9 billion) in the quarter, lower than analysts' average estimate of 6.2 billion euros, according to data compiled by LSEG.

The result will fuel fears that, after a run of very strong sales growth fuelled by its trending three-striped multicoloured Samba and Gazelle shoes, Adidas is losing momentum.

"For investors to view this as a temporary setback, the company will need to deliver a reassuring message regarding the outlook for H2 and the early 2026 order book," UBS analyst Robert Krankowski said in a note to clients.

The U.S. earlier this month announced a 20% levy on many Vietnamese exports and a 19% tariff on goods from Indonesia. Adidas' two biggest sourcing countries, Vietnam and Indonesia produced 27% and 19% of Adidas' products respectively as of 2024.

Like many other sportswear companies, including Puma, Adidas has frontloaded product purchases into the U.S. to try to beat tariffs, driving its inventories up 16% to 5.26 billion euros at the end of June.

Adidas is also having to contend with a stronger euro and weaker dollar, which hit sales by around 300 million euros in the quarter through June.

Adidas' quarterly operating profit reached 546 million euros, ahead of analysts' expectations for 520 million.

Its gross margin increased by 0.9 percentage points to 51.7% in the quarter, as reduced discounting and lower product and freight costs mitigated the impacts from currencies and tariffs.
 
TinFoilHat said:
wwd.com

Puma Stock Ticks Up on Adidas Takeover Speculation

Shares for Puma moved higher on Tuesday as speculation grows that its rival Adidas may be setting the stage for a possible takeover bid.
wwd.com wwd.com

This would be seismic if confirmed.
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I wonder what the people of Herzogenaurach think to this?

The town is divided from the Adolf and Rudolf fued in 1948. The Adidas and Puma rivalry saw people in the North of the town who worked at Adidas and people in the South of the town who worked at Puma, never speak to each other, frequent different pubs, buy from different shops, support different football teams (ASV Herzogenaurach manufactured by adidas and FC Herzogenaurach manufactured by Puma). The Adidas and Puma factories are both still in the town.

The original name of the company before Adi and Rudi fell out was ‘Geda’ (which were the first two letters of the word Gebrüder meaning Brothers and Dassler which was their Surname).
 
Cobwebcat said:
I can’t think that it would as the contract with PUMA would still apply at the agreed terms presumably.
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Presumably Pumabas a brand/product would still continue, just under a different ownership structure. If there is any truth to that.
 
Coatigan said:
Presumably Pumabas a brand/product would still continue, just under a different ownership structure. If there is any truth to that.
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I suppose so. I remember Nike buying Umbro but decided to keep the brand. The contract with us would just continue as agreed.
 
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