While i have no doubt we're growing overseas, it's a damn sight harder to grow locally. We've essentially got a similar size supporter base to what we had when we were shit. That was great for then but merely okay for the size we are now. Then you add in the apathy our fans seem to have for anything other than the league games (including them if its midweek)... well it means thousands of empty seats. We don't have that surplus to step in when regulars don't go.
It is what it is. I'm not particularly arsed but I'm still surprised by how many can't see it for what it is. There's no shame in not having a ridiculously big fanbase. I feel like the club needs to be more proactive on this front though. Understand that and just get the ground full regardless.
Edit - FWIW i don't think the CL apathy is unique. Happens at a lot of other clubs too, though it does feel particularly notable for us.
it is particular notable because of certain media outlets and those who infest it like to make hay every time it happens
i agree we are miles behind in the local fanbase with utd and liverpool it is what it is and will take a generation for it to change