I think we had better stop bothering about "other small clubs" getting away with things that we were allowed to "get away with", such a non-related party sponsorship deals in our case, and look at what is actually going on in this window.
UEFA were brutally clear on why they were imposing this (unlawful) break even rule: it was to put an end to the inflation of wages and transfer fees in the game and to encourage clubs to rely on youth schemes and academies rather than transfers to build teams. The courts will, I think, have a few questions about the competence of UEFA to pronounce on these matters, but are the new rules showing any sign of fulfilling these aims at all. Clearly the answer is no, and the rules are obviously not fit for purpose, even if the purpose is desirable.
Already we have seen Suarez pack his bags and decamp to Barcelona - for £75 million give or take a few add ons. This is more than Barcelona have ever forked out before, and £20 million more than they paid for Neymar. They didn't really pay anything for Messi, Xavi, Iniesta and so on, relying in those days on their academy, which was the academy of all academies. Those were the days! Then we saw another £70+ million deal to take James to Real. They have form for this, what with Ronaldo and Bale, but they don't seem to be taking to the inflation busting role Michel has cast them in. Indeed three of the clubs involved in these deals, Real, Barca and Liverpool (at least until UEFA get round to looking at Liverpool's accounts) are supposed to be clubs who "do things the right way". The fourth is one of those upstart clubs that FFPR intends to clobber?
Then we have all looked on as Southampton have been picked clean, though the discussion as to whether what's left should be devoured, and who should devour that, goes on. Southampton, those objects of praise for doing it so much "the right way" that they were stupid. Picked clean by those pillars of "doing it the right way". Manchester United, who exist only to develop young, English talent, indulging their Dutch manager by splashing £30 million (more that Fellaini is worth!) on an 18 year old full back, who, it seems, isn't fit! No inflation there then! And what are his wages? Then we have the arch-apostle of hypocrisy, St Arsene Wenger, drooling at the mouth now that he can spend the money brought in by bleeding the Arsenal public through the ground he and Stan bled them to build. And finally, Liverpool, safe in the hands of the Americans who admit they would never have bought the club had they not been promised regulations that meant they'd never have to spend any of their own money. Still, they'll pay for everything with the money the club generates, just like United and Arsenal, because they too have promised the Liverpool public that the redeveloped Anfield is to make the Henrys money, not to make it cheaper for the Liverpool public to watch the team.
Rules working well, Michel? You may think so, the courts......will almost certainly comment.