They get nothing from the club, certainly they don't get the briefs the rest of the pack get.
Why say in eight thousand words what you can say in 800?
On this occasion, it's because 8,000 words achieves the objective of the narrative, so might as well throw everything at the wall and try and pass it off as serious journalism.
The lack of awareness when he states there is valid focus because City, well, they have won three titles in the last four seasons and likely to win it again this year.
Might as well have headlined it 'City - it's not fair'