I just laugh every time I see this sustainable shit, it’s just one of many band aid fix to save red cartels from prolapse rectum.Martin Samuel has it right where he says “Profit and Sustainability” should just be “Sustainability” because the profit, of individual clubs, is nothing to do with them. As long as the club isn’t going bust it could be that the owner wanted the club to be a non profit organisation and, as such, would be free to keep ticket prices down.