As a Newcastle fan, I questioned this. Say I was a millionaire, or even a billionaire and I wanted to sponsor Newcastle Inited for £50m, and the Premier League said no, but I asked to sponsor Liverpool for that amount and they said yes, surely I have the ability to take action against the Premier League.
To me, giving Newcastle £50m would be worth it. It could buy us a player to compete, or it could be the difference between winning something, and not winning it.
Giving Liverpool that money would mean the opposite, Liverpool likely get that player ahead of Newcastle, and likely go on to win something with that money.
Naturally you all as Man City fans would feel the same about sponsoring Man City.
So who is it for the Premier League to say how I can and can’t spend my money, and how 2 teams who have an equal share in the Premier League are having 2 different limits of funding sources placed on them?
Surely in competition law, there is laws preventing that, as well as the Premier Leagues ‘Everyone is equal, and has equal opportunities’ rules.