The Club are obsessed with data like this, as it tells them who has attended, used ticket transfer, ticket exchange or not used their ticket at all. According to the Club, 16,000 season ticket holders didn't attend the Burnley match at home last season. As a result, they can work out whether they need to promote the transfer and exchange platforms, or in the case of no shows, implement rules such as the need to attend (or list/exchange) 14 matches to retain a season card bar mitigating circumstances.