GPC always attacked the Stretford End in the 2nd half. Think how many last minute goals United scorded when attacking the Stretford End. Liverpool have always attacked the KOP in the 2nd half. Etc.
Good! Why it's taken 10 years for any of our owners to come to this decision is beyond me. Any advantage helps.
As an away team playing towards, scoring in-front, and celebrating in front of the away fans, is always an incentive.
Compare that to a quiet and half-empty family stand. Where's the joy in that for a celebrating away team?(only joking)