Well, I'll probably get pelted for this, but I'm going to say it anyway. Sorry, but I'm not shocked.
Thing is, we may not see it like this — in fact we certainly don't — but the hard fact is, in this world of modern football, you're paying for a product. The club look at where we're at now, and I can easily imagine the number crunchers in the back room saying to themselves, well, we've won the league two times in three seasons. In the last four seasons, we've won the FA Cup, the League Cup, and those two Premierships. And all this playing the finest football I personally have seen from any City side (and for what it's worth, I attended my first match at Maine Rd in January 1968). In view of all this, and in view of the fact that the Chelseas and Arsenals charge their fans one hell of a sight more, for winning a hell of a sight less (and in Chelsea's case, playing some pretty joyless football into the bargain), I ask myself, Do I mind paying the extra £10? In fact, not at all. I expected prices to go up, somewhat. I honestly don't think this hike is shocking or exploitative. I'm on the waiting list for the season ticket, hopefully for next season when the stands are extended, and you know what? £30 or thereabouts to see the finest football in the land, per match? Yup. I think it's still a pretty good deal. We are a long, long way from when I used to go in through the shoolboys' entrance on the Kippax and pay half a crown (that dates me, doesn't it?) for the privilege of seeing the likes of Young, Bell, Doyle. And we ain't going back there. Those days, much as I treasure them, are long gone.
Now I'm very aware that some people, good blues, been supporters for years, even decades, are very tight financially, and I feel for them. But short of there being a means test, which obviously nobody would stand for (and I'm not a hedge fund manager myself, by the way, if anyone's wondering), I don't really see what can be done. I would hope that this card will stay at this price for at least a couple of seasons.
By the way, hate the name of the new card. It's just gimmicky salesspeak. Or something.
If I have anything to criticise, it's the huge variations for the price of the seat from one match to the next. As a Blue member, I paid £60 for the Villa game, in the East stand, second level. I thought it was a bit steep, given the opposition. But perhaps it was determined by the occasion. And did I regret being there, when all's said and done? Well, you know the answer…