as football is a passion, Cityzens is meant as a City Supporters Religion, Zen is the state of mind that all City supporters share and is a collective for all City fans to identify with together.
I think of the logo as the earth and the moon .... the earth as City, the club and the moon as the fans. where as the moon orbits the earth at a distance, supporters follow the cliub with only a degree of involvement in the club. but with the moon looking like its been pulled to the earth or is joining it, the fans are now part of the club, an interaction of the club, not an entity that orbits the club from a far. It is a symbol of bringing everyone together.
I totally understand the ideas behind the "Cityzens" concept mate, but it just doesn't work on any level. First of all the word just looks clumsy and cringeworthy. It almost looks like the concept was developed by someone who's first language isn't English and they don't realise how awkward the word looks being mis-spelled.
In English the colloective nown of people living in a city is citizens. That would have been fine as a name, but adding the 'y' just makes it all a bit embarrassing and desperate.
The loose pun on City fans achieving Zen just doesn't work either. Zen is a state of calmness and inner peace. How becoming a member of the club has got anything to do with a state of inner peace is beyond me. Suppprting City is about passion, loyalty, fighting until the end, pretty much the opposite of a state of calm.
Then the design itself blows the rest of thd concept out of the water with it's shitness. Again I understand the thought process of the world and the blue moon, but the actual design is just diabolical. It looks like the company logo of budget European mobile phone network in the late 90s.
Being an in-house graphic designer takes a huge amount of skill, far more than I'm capable of. But designing flyers is a whole different world from creating an iconic worldwide brand.
This badge should be an iconic symbol that reaches hearts and minds around the world for the next 30 years at least. It's imperative that we get it absolutely right, so why not use the absolute best person we can? We need the graphic design version of Sergio Aguero, not Barry Conlon.
The club has commissioned Shepherd Fairey to do work for us before, now that's a genius graphic designer, Rafael Esquer who did the Made in NY brand designed the NYCFC badge and did a superb job. When experts in their field are available, why would you use the in-house designer who has come up with the Cityzens and Melbourne City monstrosities? It just doesn't make any sense.