As one of the people who didn't like the badge when we first saw it leaked on the ipo site, I have to admit the more I see it, the more I like it.
It looks like a proper City badge, but a modern interpretation. There are a few things I would change, but I can live with them. The only thing that still irks me a little but is the shield overlapping the circle. It's a minor gripe, but when you look at the other badges below, ours just looks a little bit awkward and untidy in comparison.
I remember someone asking a few pages back for a collage of how the badge looks next to other top European club badges. Just found this online, they've even gone to the trouble of drawing a red ring around ours incase anyone couldn't tell which one was the City badge ;-)
I think when you look at the PSG and Bayern badge, it makes perfect sense why they made the white circle and words so big.
Here it is next to the other CFG badges. For me, it looks like part of the group, but certainly not a rip off, ours stands alone.
I think being on a white background really doesn't do the badge justice, it looks much better on a sky blue background, which will obviously be where we see it most anyway.
My favourite image of the new badge is on the flags though. It really just looks like the City badge, but a modern interpretation of it. I probably like it best because you can't really tell that the shield overlaps!
I'd love to see how the badge looks on our website header, properly embroidered on the kit, in monochrome on a glass door, as a solid sign on the CFA stadium, bridge, Etihad etc. On a tracksuit top that Pep is wearing ;-) etc. If
@GeekinGav or any of the other design wizards have the time and inclination, I'd love to see images like that.