Luckily you aren’t in charge…. You will never prioritise it over the Premier League or Champions League both of which are only 33 years old? I assume you weren’t into football before these “invented competitions”. Do you know who won the first ever World Cup? I assume not because it wasn’t popular (one game only had a 300 crowdand only the final was a sell out). Or… like everyone… do you know Uruguay won it because it is famous now as the first ever World Cup Winner despite it being derided at the time. That could be us at club level. First winner could be talked about forever. (Ok - I accept we need to look better than now to win it..!!)