I agree they will want a title chase down to the last day, if possible. And we have usually given them that.
But I think they very much want a new name from the traditional top six, as our continued dominance over the clubs that have more fans worldwide (both individually and most certainly collectively) has negative impacts over time.
The key nuance here is ‘continued dominance’ by us. Our dominance up until recently has had significant benefits. But we are now entering the realm of diminishing returns.
I have posted about this many times, so I won’t go in to a longer explanation, but the summary is that I don’t actually believe they are doing this because it is Manchester City and they hate us (even though a few brass in the league might). Their work to try to prevent us from continued dominance is a matter of what they believe is best for the long term growth of the league, with primary concerns for viewership, advertising, sponsorship, and licensing. Those are ultimately financial goals that heavily influence the leagues overall mission and, subsequently, their operations.
City winning a few titles, especially in hotly contested races with Liverpool or United, were a boon. City continuing to win the league nearly every year, regardless of whether another well-supported team keeps it close to the end, is not especially helpful to its longterm mission. It leads to growing disinterest amongst neutrals and, more concerning, falling engagement amongst the fair weather fans of the other top six clubs, which make up a fairly large portion of each clubs global fan base. That in turn eventually impacts viewership, advertising, sponsorship, and merchandising revenues. We are never going to be supported as well as the other ‘top six’ clubs combined, so degradation of their support has very real impacts on the league’s wellbeing.
I can say with 100% certainty—mostly because league executives have said it themselves—that the league do not want us winning the title every year (or even 5 out of 6 seasons). They want the top six clubs to win it in cycles (which now includes us), with the occasional Leicester City in the mix to give the appearance any half decent club could win it in any given season. That maximises viewership and engagement—and thus revenue—and supports the long term mission of growth.
From a league mission standpoint, they were happy with our initial success, especially the way we went about it (Aguerooooooo and the turn around against Liverpool were great narrative and entertainment). It helped the Premier League become even more dominant in the global football market.
But it’s gone too far now. It’s threatening the longterm health of their cash cow clubs. It’s making lucrative American owners/investors unhappy. We may eventually join that group of cash cow clubs ourselves, but we aren’t there yet, and the league has to do something before things get out of hand. Hence the charges, attempts behind the scenes to curtail our operations, and what I believe are attempts to aid Arsenal in winning the title.
I believe you and I agree they can only do so much without drawing far too much attention to themselves (it becoming blatant corruption to even City haters), which is why their efforts can usually be overcome with sheer will and cunning.
And we may be successful in that this season. But it doesn’t mean the playing field is fair (or that they are doing this because they “hate” us).
Most of this is just business.