The hundred us here to stay
It's a huge cash cow
“By any measure, The Hundred has been a huge success” – Glamorgan CCC chair Mark Rhydderch-Roberts “The reality is The Hundred has been a huge success both from a ticketing …
beingoutsidecricket.com
The Hundred has generated over £500m in investment through the 2025 sale of team franchises
England and Wales Cricket Board (ECB)
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, marking a major valuation of nearly £1 billion
ESPN
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. While the tournament claimed small annual profits initially, independent analysis suggests early operational losses
Forbes
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. The competition is now shifting to a private ownership model to drive further revenue
Sky Sports
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Key Financial Aspects:
Team Sales: In 2025, the ECB finalized deals for team partnerships with a total valuation exceeding £975 million, bringing in over £500 million to be distributed to first-class counties and the grassroots game
England and Wales Cricket Board (ECB)
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Operating Profitability: Debate exists over profitability; early reports suggested an £11.8m profit by 2022
Wikipedia
, though some analyses indicated a £9m loss over the first two years once all costs were factored in .
Player Salaries (2025): The competition increased salaries for 2025 with top men's players earning up to £52,000 and top women's players up to £65,000, with total salary pots rising significantly to roughly £2.05 million per men's team
The Hundred
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Future Value: The tournament is considered "here to stay" with revenue expected from high-value sponsorship and broadcasting rights