Yes. I've raised it before, more than once, and I'll continue to raise it until the club show me they have a coherent short and long term strategy. We've also raised it as a group, asking the club to think about the financial impact of charging high prices for a CL game at a time when, like last season, we'd been to Wembley and had a few London away games, plus we had every prospect of two more Wembley trips in the FA Cup. I see it as my job to inform the club that we don't have the bottomless pockets that our owner has or the wide support that Liverpool & United have.
In the short-term I want to see some transparency on pricing. I don't particularly like Category A, B & C prices, like many clubs have but it's a damn sight better than the 'Think of a number' system we seem to have at the moment, particularly with CL games. Liverpool (and I think United) make it clear to their fans what prices will be for PL, domestic cup and European games at the start of the season and I'd like us to go down that route, even if it's a case of them saying "The maximum you will be charged up to the semi-final will be £x". Liverpool & United also have a single price per seat for PL games regardless of whether they're playing us or Norwich. I'm not sure we'd get away with that at the moment but you can watch a Cat C game at Arsenal for £26.50 (and that's full price) whereas you'd pay £15 more that that to see the exact same team at the Etihad. I can't see how we can justify that.
Longer term (and this is a conversation I've had with them on a number of occasions) I'd like to see some evidence that the club is thinking strategically about how it attracts the next generation of fans. I've passed on a study to our own Head of Research that's been done by the MLB about that very subject. You can't sit there and hope that, in 20 years time when the large number of over-55's that support us now have stopped coming, there's a new generation that will have taken their place. You've got to do something proactive to encourage and facilitate that.
So it's all very well saying I should resign if they don't listen but they certainly aren't going to listen if no one is telling them these things. And I actually do think that they're starting to listen to us.