As
@The Future’s Blue! alluded to, it could be a bait and switch, given it is more vague than clear.
Even if it is, though, there is no “taking this out of context” when played in it’s entirety, as that is the context (nothing more is offered), so this is a godsend for anyone that wants to use it in pro-choice or anti-Trump adverts.
And anyone with a half a brain working with Melania (or Trump, for that matter), will know that.
Is this more a gambit that her words won’t turn off strident anti-women’s freedom voters but might bring a few independents worried about Trump and Vance’s actions and rhetoric about women and their rights (and the proposed destruction of them in Project 2025)?
Maybe.
But, if it is, I think it is a miscalculation (shock, horror, the Trump camp getting a strategy move wrong). I think this makes them look fractured and uncoordinated at best, and in outright conflict, in an unprecedented way (as you point out), at worst.
No matter what, many, many anti-Trump and pro-women groups are going to be using this nonstop until such time as she says anything to contradict it.
And probably still even after that.