Dynamic ticket pricing coming to football

TedofChume said:
Dynamic pricing is a good idea if your stadium doesn't sell out and you don't have many season ticket holders. You don't need a computer to work it out either Just charge £1 for each row you sit further back.

It would work well in the lower leagues, allowing clubs to capitalise on big home cup matches, without harming the regular fan, with or without a season ticket. Provided they can buy them first.

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For a club like City, we now have tens of millions of fans.

I know plenty of people who have bought Match Day Cards, then can't get tickets. I know people at the start of the season who were 40,000 - 60,000 in the queue to try to buy Premier League tickets and didn't get any. They're already paying £70-£80 a ticket for seats that cost season ticket holders £40-£50. This simply isn't fair on these fans.

The reality is City have far too many season ticket holders. They get all the prime Premier League matches and many spurn the crap (by comparison) Cup games.

So all you can do is increase prices, increase the capacity or cut the number of sesson ticket holders to alleviate the pressure on tickets.

Fewer season ticket holders would mean more tickets available for Premier League games. Recently the numbers have gone down from 42k to 38k. So the club are doing what they can.

This is also why the Inter game is so expensive.

They've got to find the sweet spot of the price of the ticket where they can only just fill the stadium.

Dynamic pricing would fix part of this problem.

For years we had the idiocy of the cheapest tickets being down the side in the lower tier, which were the prime seats. Albeit a legacy of the Kipppax, it was absurd. Everyone whinged when the price of these seats in the East stand were harmonised with the Colin Bell. They're the same standard!!!

By all means keep cheap(er) seats for the loyal fan, but it is unrealistic to expect these to remain prime seats as well. They will probably end up in the gods behind each goal.

City like our rivals play preseason friendlies around the globe where tickets cost £100-£200. So the demand is collosal.

As a club, success breeds success and success breeds demand and prices will go up. There is no easy way of addressing this issue.

Dynamic pricing can help but isn't a magic bullet either.
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Season ticket holder who in the main kept this club going through the rough times and would stay with us if we were in the vanarama.

Just because we can now sell the stadium out twice over in theory doesn't mean you price or force them out to reduce it and disregard their loyalty for the day tripper cash cow.

But it is gonna happen the club will still have roots with local fans who cannot give it up or can afford what's coming, but in 2 decades or sooner City the local club where two thirds in the ground will be from the 15 miles around and go every week on season cards will be gone, and a more soulless rag/red scouse/arse match day attendance day out will be the norm
 
Gray said:
The scousers season tickets amount to less than half of the stadium capacity at 44%. We on the other hand have the highest percentage of season ticket holders at 74%.
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But they are a cult so those liverpudilian fans who cannot get tickers won't criticise the lack of ticket oportunity.
 
East Level 2 said:
We'll find out if the final group game (v Brugge) is a dead rubber.
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I might be wrong, but it's much less likely that it will be a dead rubber under the new format. It would only be if we were 3 points clear of 9th place.
 
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