Dynamic pricing is a good idea if your stadium doesn't sell out and you don't have many season ticket holders. You don't need a computer to work it out either Just charge £1 for each row you sit further back.
It would work well in the lower leagues, allowing clubs to capitalise on big home cup matches, without harming the regular fan, with or without a season ticket. Provided they can buy them first.
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For a club like City, we now have tens of millions of fans.
I know plenty of people who have bought Match Day Cards, then can't get tickets. I know people at the start of the season who were 40,000 - 60,000 in the queue to try to buy Premier League tickets and didn't get any. They're already paying £70-£80 a ticket for seats that cost season ticket holders £40-£50. This simply isn't fair on these fans.
The reality is City have far too many season ticket holders. They get all the prime Premier League matches and many spurn the crap (by comparison) Cup games.
So all you can do is increase prices, increase the capacity or cut the number of sesson ticket holders to alleviate the pressure on tickets.
Fewer season ticket holders would mean more tickets available for Premier League games. Recently the numbers have gone down from 42k to 38k. So the club are doing what they can.
This is also why the Inter game is so expensive.
They've got to find the sweet spot of the price of the ticket where they can only just fill the stadium.
Dynamic pricing would fix part of this problem.
For years we had the idiocy of the cheapest tickets being down the side in the lower tier, which were the prime seats. Albeit a legacy of the Kipppax, it was absurd. Everyone whinged when the price of these seats in the East stand were harmonised with the Colin Bell. They're the same standard!!!
By all means keep cheap(er) seats for the loyal fan, but it is unrealistic to expect these to remain prime seats as well. They will probably end up in the gods behind each goal.
City like our rivals play preseason friendlies around the globe where tickets cost £100-£200. So the demand is collosal.
As a club, success breeds success and success breeds demand and prices will go up. There is no easy way of addressing this issue.
Dynamic pricing can help but isn't a magic bullet either.