There seems to be a general level of apathy in the fan base in general nowadays, me included. I'm not sure why it has happened or if we are worse than everyone else but it seems the enjoyment of going to the game has been sucked out of people. I think a lot go out of habit now. Maybe that's why some people only turn up to 10/11 games a season when it suits them. Football used to be an escape for the working class man to let his hair down after a long week at work. Now its a lifestyle choice for many and it competes with other activities/family events. Spending £30-40 on something nowadays and then not going doesn't seem to be that big an issue for many. There is a lot of cash splashing around now.
Perhaps pricing hasn't helped. Traffic chaos for night matches, Poor form, poor public transport links, poor car parking system, late kick off time (Why was last night 8pm for example?).
A game during school term that kicks off at 8pm slap bang in the middle of xmas plays week at schools is going to mean lots of kids not going and hence at least 2 empty seats for every kid that doesn't go.
I am not sure what the answer is.
I think its more a case of football fans reverting to type. It's the recent past that's been the exception rather than now.
When I started watching City, most fans paid cash at the gate. Attendances fluctuated quite significantly. People picked and chose which games to attend. The derby always sold out. We'd get 40,000 for other top clubs eg Liverpool, barely 30,000 for a game like yesterday's. I remember 52,000 turning up for Rodney Marsh's debut in a season when the gates varied but were usually closer to 35,000. It was like that more or less throughout the 60's, 70's and 80's.
From the early 90's we witnessed the effects of a classic case of increasing demand coinciding with a period of artificially reduced supply. The introduction of live televised football created, bizarrely in some respects, a surge in demand to watch PL football. At the same time PL stadium capacities were drastically cut as a result of the Taylor Report. This led to a huge surge in sales of seasoncards to comensate for the under supply of seats. And that new generation of seasoncard holders took the view that having paid out for their seasoncards they were damned well going to get full use from them.
Now that fans are accustomed to paying for their seasoncards, they're revaluating whether that means they need to attend every single game. Whether the hassle of getting to midweek games is worth it. People are generally more picky and choosy about how when they are entertained. Football might be different, with greater loyalty to your team, but it was always likely that football fans would become a tad more fickle.