Problem is the more you lower the price the more the wealthy people think "I can buy one at the price even if I only go the big games". Too many empty seats up there as it is, even though they are all sold for the season. I'm in 316 at the back, empty seats all around, and those that are in cant even stand up for "stand up if you love City".
I really do think it's time to drastically drop prices but a minimum attendance rule needs to come in. If you miss x amount of games then your ticket gets sold for the derby.
£200 season tickets but you need to be there for a certain percentage or you're at risk of missing bigger games. That's the only way of making it work.