Ok so the club spends £50m building the new stand.
It sells 6000 tickets at £299.
That's revenue of £1,749,000 a season.
After V.A.T is deducted it's £1,435,200
So using a simple calculation, not allowing for inflation or interest, it would take 35 years before the club made a single penny from the investment.
It doesn't really sound like the deal of the century to me.
Forget how big Liverpool, Spurs, Chelsea and West Ham's stadiums are, let them worry about that. If theirs are 3 or 4 thousand seats bigger, is it going to make us slip behind in to oblivion? Of course not.
I'm sure we'll only expand when it makes viable commercial sense, and that's how it should be.
How much is made through match day food, drink and programme sales? Would 6000 extra fans make any significant headway there?