Etihad sponsorship

Think Etihad will have gone bust before the sponsorship renewal - there’s been talk of a merger with Emirates for a while now
Every airline is in the shit even Emirates Etihad were at the start of a recovery plan which before CV19 was showing dividends, very much doubt that UAE will allow Etihad to go bust with the resources they have as to being swallowed by Emirates I don’t see how that would help either airline now
 
We should go for sponsorship by George Lucas’s company Industrial Light and Magic. As Sunderland already partly use the name they could name the stadium..

The Stadium of Magic
 
Am i the only one who has this nagging urge for us to be found guilty just so i can hate UEFA even more and for even longer.
 
There was a lot of crap spoken that rhe money was excessive. In fact Etihad got a lot of money for the total package.
Not long afterwards the rags got £8m from DHL for sponsoring their training kit which rarely gets much exposure and even idiot rags surely don't buy training tops. Or do they?

DHL tried to use that affiliation with them to help faciliate a closer relationship with Nike, that they hoped would ultimately lead to an insanely lucrative exclusivity deal for delivery of all Nike products in the US; it failed.

Regarding us - Amazon buying the shirt and stadium sponsorship rights would be a good investment for them; the platform, the colour scheme plus the scope for slimy Americanised adverts featuring KDB, emphasising his perfect delivery etc....

As others have said, detaching from Etihad and attracting another independent multinational company to fill their sponsorship void to will go a long way to further legitimising the club’s reputation, post-FFP chaos.
 
How about a rich foreign investor sponsoring us as an individual ,

Maybe be a little vague about who it is, maybe just use their initials, something like HH SM
 
Could they not sell a double naming rights being for the Stadium and the future Arena, which I’m sure will be built due to the council backing it.
 

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