All good points. I suppose if we are looking for fairness, we shouldn't really have had the temerity to become one of the most high-profile clubs in the world!
I really don't see how much more we, as a club, can curry good faith, having spent £200m on redeveloping a deprived area of Manchester, sending our kids to grammar school regardless of whether they make the grade with us?
It's done little for the wider narrative and we have seen with FFP how much some things count for.
As you rightly state, the PR strategy is flawed. It's all well and good wanting to be liked, although if they lack respect for you in the first place...
Just keep winning trophies, it hurts more than anything else.
